Where does yommayo come from ?

Yommayo originates from Estonia, a cold and windy country in the Baltics. In our country many people can understand some Russian. During the years that we grew up in the Baltics, yommayo was perhaps the most well known saying to describe when something was off. With the war ongoing, it is surely making a comeback. In Russian this is a casual complaint that can be well compared with the saying

‘‘oh my God’’.

Why yommayo ?

I feel like lately everything is getting more and more derailed from the standard.

This brand is my way to express some of the standards I wish to keep in my day to day life - good quality, honesty and good attitude.

Yommayo thus acts like a protest against cheap and careless production, dishonesty and overall meaninglessness.